Responsible Drinking

Diageo offers free water to Londoners for Xmas

19-Dec-2011 By Adam Pescod

Diageo GB is handing out tens of thousands of free bottles of water at central London Tube stations throughout the festive period as part of its ongoing commitment to promoting responsible drinking.

Diageo launches responsible drinking campaign

02-Dec-2011 By Gurjit Degun

Diageo GB has teamed up with Transport for London (TfL) to support free New Year’s Eve travel for the next three years as part of its Responsible Drinking campaign launched today.

Adnams: Industry deserves more respect from government

18-Nov-2010 By James Wilmore

A brewery chief has argued the industry deserves more respect for its work on promoting responsible drinking after taking a "pasting" from the...

Industry unites for £100m anti-binge campaign

16-Jul-2009 By Matt Eley Matt

The drinks industry has today announced a £100 million marketing campaign aimed at encouraging more responsible drinking among young adults. The...

Campaign gives students unit warnings

26-May-2009 By Matt Eley Matt

Diageo has launched a new campaign called 'Are you on top of your game?' to promote responsible drinking at university bars.The initiative, which...

Minister renews responsible drinking culture call

08-May-2009 By Martyn Leek, M&C Report

The Government wants to foster a change of culture to encourage responsible drinking in the same way that it introduced seatbelts in the 1980s,...

Scots agree new alcohol sponsorship guidelines

03-Feb-2009 By Gemma McKenna

The Scottish alcohol industry has agreed to new commercial sponsorship guidelines designed to promote responsible drinking and safeguard young...

Come on, it is OK to enjoy a drink

07-Nov-2008 By Andrew Pring

The millions currently being committed to the Project Ten responsible drinking campaign would be better spent on encouraging punters back into pubs, says Andrew Pring.

'Pub chains flouting their own rules on responsible drinking'

27-Jul-2008

Pub chains are flouting their own rules on responsible drinking by selling double measures of spirits cheaper than singles, offering two-for-one...

Sarah Lewis, Diageo GB

12-Jun-2008

Promoting responsible drinking should be a key consideration for any outlet licensed to sell alcohol. Contrary to popular belief, educating customers...

Diageo 'proposed more safe drinking ads'

10-Dec-2007

Diageo reportedly told Gordon Brown the industry proposed making one in every six ads a warning

The message on responsible drinking

01-Jun-2006

A man out for a night drinks too much and ends up ruining it by almost punching someone. A woman at a party is too drunk to stand. These scenes may...

Safety thirst

05-Apr-2005

Campaigns to increase pub customers' awareness of how much they are drinking have started to gather momentum. By James Wilmore.Brewers are taking...

Safety

31-Mar-2005

Brewers are taking their responsibilities to consumers increasingly seriously, it would appear. The latest company to join Scottish Courage, Coors...

Alcohol warnings: taking it easy

08-Sep-2004

A growing number of brewers are branding alcoholic drinks packaging with responsible drinking messages - Adam Withrington looks at the...

Trade questions tactics of police initiative in Blackpool

07-Aug-2003

Police coercion' over responsible drinking by John Harrington Police in Blackpool have warned licensees that they could be shut down if they don't...